Digital marketing has become the main method when marketing any business these days. The accessibility of the internet has meant that many conventional marketing ideas and strategies are not that visible anymore, especially print and TV advertising.
However, these traditional marketing methods can still be highly effective for promoting your real estate business. This is because real estate is often a localized business, and does well with classic marketing strategies. Here are a few conventional marketing tips for your real estate business.
Send out direct mail
Send personalized mailers to specific neighborhoods based on demographics and property types. Show your listings in these mailers and let people know how to get in touch with you. Also send just-sold postcards to nearby homeowners highlighting recent sales in the area. This will help them keep you in mind when they want to buy or sell property in the area.
Work on a regular neighborhood newsletter. Create and distribute informative newsletters about local market trends, property values, and upcoming events.
Opt for print advertising
Print will probably never be completely out of vogue. There is still something charming about magazines and newspapers in your hand, and many people feel this way. So, place ads in local newspapers, focusing on real estate sections and classifieds. Often, older generations of homeowners use these newspapers as their primary way to look for listings.
Also become part of popular real estate magazines. Advertise in these specialized real estate magazines or publications, and highlight a few listings in each edition. Most towns have physical community directories to date. So, list your business in local community directories or yellow pages.
Utilize outdoor advertising
This is a classic advertising method for real estate companies. You’ve probably seen real estate agent ads on benches and those yard signs around town. So, you should also make use of these methods. Place yard signs in front of properties you’re selling.
Also consider using billboards in high-traffic areas. Design some real estate posters using the templates on PosterMyWall, and print these out. Then, put them up in popular areas around town. Vehicle wraps are also a fun way to amplify your outdoor marketing. Wrap your car or truck with your business information and branding. When you drive around town, you’ll be a moving billboard.
Participate in networking activities
Networking is key for real estate. So, participate in industry events such as real estate conferences, open houses, seminars, and business networking events. This will give you more exposure and also get you in touch with more customers and business partners.
Community involvement can also help make your business popular in your area. Therefore, you must participate in local organizations and events to build relationships. Also encourage satisfied clients to refer you to their friends and family.
Work on your public relations
Public relations have always been important, especially with reputation-reliant businesses like real estate. Work on your media outreach and pitch stories to local newspapers, radio stations, and television news outlets. Showcase your expertise and your listings in these stories.
Also send out press releases to announce new listings, community events, or company milestones. There are many online tools which help you get in touch with the most relevant publications for your needs. In addition, do contribute to your local community in charity events or local community gatherings to build a solid reputation.
Do cold calls
Cold calls are still used by many businesses for a reason. They help you conduct outreach in a targeted manner. So, identify potential leads and reach out to them by phone. Make sure you have a script prepared in advance, and introduce yourself and tour services.
Once you have these initial calls, follow up with potential clients to answer questions and address concerns. In addition, if people show interest in properties at events like open houses, then take their contact details and call them to follow up on this interest and offer options.
Go door to door
Face to face interaction can make all the difference. This is why door to door marketing can still be quite effective. Focus on neighborhoods where you’re interested in listing properties. Then, have brochures, flyers, and business cards ready to distribute to people you approach. Make sure your team dresses professionally and presents themself in a confident and cordial manner.
Do make sure you know the laws related to door to door marketing in your area, and then send out your team. Give your representatives proper training and give them rehearsed pitches which are also flexible towards questions and concerns from leads.
In conclusion, traditional marketing still has a lot of potential, especially in the real estate business. It is important to track the effectiveness of your traditional marketing efforts and adjust your strategy as needed. Remember that you will have to combine traditional and digital marketing techniques for the best results.
